PRESS RELEASE
Reach to Attend Southampton Boat Show 2025, Highlighting Digital Innovation in the Boating Industry
Southampton, UK — 17th September, 2025. Reach.boats, a UK-founded virtual boat club delivered via mobile app, will be back at the Southampton Boat Show for 2025. The company’s leadership team will be present throughout the show to engage with partners, share insights on the role of digital platforms in boating, and explore new collaborations.
“Britain has always been at the forefront of maritime tradition. Reach builds on that heritage by using technology to make boating more accessible, affordable, and connected for today’s community.”
Matt Hardy, Founder & CEO, REACH
The app offers members three core benefits: discounts on partner merchandise and services, direct access to marine experts, and one of the world’s largest charter databases with 10% cashback on bookings. Members also connect through a virtual clubhouse, taking part in forums and discussions that strengthen the boating community.
“We’ve been listening to our members and we have some exciting changes in development. We’ve split out the superyacht recruitment service into a standalone brand, CRUZ. We’re also introducing higher membership tiers that unlock access to exclusive events and experiences, and we’re developing a new Reach podcast to keep the community connected year-round.” David Fuller, CMO
During the Boat Show, REACH representatives will be available for interviews and media briefings, offering perspectives on:
- The role of digital platforms in driving participation and engagement
- Emerging trends in how consumers discover, access, and enjoy boating.
- Opportunities for collaboration between digital innovators and traditional marine businesses.
The company is actively seeking new partnerships across the industry, with a focus on marinas, service providers, and associations that share a commitment to expanding boating participation.
About Reach
REACH is a UK-based virtual boat club delivered through a mobile app, designed to make boating more accessible and connected. Membership provides three core benefits: exclusive discounts on partner merchandise and services, direct access to marine experts, and one of the world’s largest charter databases with 10% cashback on bookings. Members can also connect in a virtual clubhouse, joining forums and conversations that bring the boating community together.
Learn more and become a member at Reach.Boats